Monday, September 12, 2011 at 6:55AM By: Cynthia Anderson Fashion Feature: L.A.M.B. Spring 2012
image:S.Whittle for Style Wylde
In past seasons, it may have been fair to question whether the throngs of people who turn up vying for a seat, or even a tiny corner to stand in at the L.A.M.B. runway show were truly there to view the collection, or simply fans of its rockstar-turned designer owner Gwen Stefani and the many celebrities her work attracts. But for Spring 2012 that question was put to rest. Stefani toned down the production to a modest presentation instead of a splashy runway affair, and made it known well in advance that she herself would be unable to attend. Still what felt like thousands of people showed up wanting to cram themselves into the tiny Box space at Lincoln Center, making it clear: Everyone loves L.A.M.B.
image:S.Whittle for Style Wylde
image:S.Whittle for Style Wylde
This devotion to the label is not unwarranted. There is plenty to love about the Spring 2012 collection. Primarily black and white with a sharp graphic appeal, the looks were easily wearable, and full of the Stefani spirit; a little bit sweet and a little bit punk rock all at the same time.
image:S.Whittle for Style WyldeOccasional nods to L.A.M.B. past season collections such as Caribbean-inspired prints, super short circle skirts really spoke to Stefani's background as a 'normal' girl growing up in Southern California. These pieces are meant to work with the L.A.M.B. fans already have hanging in their closets. This is not a debutante minded label that wants you to buy it one season and never wear it again. L.A.M.B. is all about that 'normal' girl who buys a great piece and makes it work in her own way for years to come. This economy, not necessarily in fabrication as the materials and production were all of the highest caliber, but in spirit, as it pertains to the regular girl Stefani still is at heart, is one of the most endearing aspects of the label.
For more information on L.A.M.B. visit the official web home, and check back with Style Wylde later in the week for more images from the collection.
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