Spring 2013 trend preview: straight from The Factory

Factory inspired hair created by Guido Palau for Redken/image via beautypress:,courtesy of Redken international

Every season there seems to be a melding of the minds where several designers draw from similar inspirations for their hair and beauty looks. For Spring 2013, many of the big names, including Marc Jacobs, and Prada , were channeling Andy Warhol's Factory with teased up buns and Pixie cuts to die for.  

Redken International shared the low down on how their Creative Director and celebrity stylist Guido Palau executed the modern Warhol look.

Here's how it was done, first at Marc Jacobs, :

"With Warhol muse Edie Sedgwick as his inspiration, Guido  created a show-stopping look for Marc Jacobs that merged Studio 54 with NYC street style. First he applied guts 10 root targeted volume spray foam to damp hair and blow-dried straight, then created a deep side part and misted quick tease 15 backcombing finishing spray on the roots to add height with a teased effect. To finish, he gathered hair into a low ponytail, sprayed on powder refresh 01 aerosol hair powder/dry shampoo and pulled out a few wisps so the style didn’t look too “done.”

Faux Pixies for Prada create by Guido Palau for Redken/Image courtesy of RedkenNext: Prada

"At first glance, you wouldn’t know the faux pixie Guido created for Prada was actually a French twist. 'Miuccia wanted to break the mold, so we incorporated the idea of the woman being a little bit boyish.' Said Guido. He applied thickening lotion 06 all-over body builder and rough-dried hair, then sprayed on quick tease 15 backcombing finishing spray (concentrating on the roots). Next he gathered hair into a French twist, but instead of tucking the ends in, he arranged them over the forehead to look like bangs. A generous mist of forceful 23 super strength finishing spray finished off the look." 

Unlike some of the super complicated styles seen in New York, London, and Tokyo both of these looks are 'relatively' easy to do at home, especially when you have the right tools. For creating these and other Spring trend styles, Guido recommends you always have the following on hand:

• Round brush for smooth blow-dries
• Paddle brush or vent brush for rough blow-dries (or simply use your fingers)
• Blow dryer with nozzle
• Flat iron
• 1-inch curling iron
• Conical curling iron
• Ponytail elastics
• Hairpins

Have you tried runway hair at home? Send a photo to info@stylewylde.com with a short breakdown on how you did it and you may be chosen to be featured on Style Wylde.