Wednesday, July 22, 2009 at 8:41AM CROCS™ bite back at bankruptcy reports
(Left to right) Bistro, Cyprus, Prepair, Malindi crocs/image via CrocsEveryone’s favorite plastic footwear company CROCS™, is biting back at reports that the company is failing. Last week company CEO John Duerden snapped at coverage in the Washington Post, one of them many articles on the collapse of Crocs, via the company’s official blog:
“In response to the Washington Post’s article about the health of Crocs, Inc., I’d like to clear up a few points. We sell comfortable, durable shoes in a wide variety of appealing styles for men, women and children, and offer great value. This is a good business to be in at a time when families are watching their budgets, and we’re confident in the future of our company. Critics who suggest we are a one-shoe company couldn’t be more wrong. As we explained to the reporter, we currently have more than 120 styles of casual, comfortable footwear, including sandals, boots, heels, wedges, flats and functional footwear for people who work on their feet or who have foot or back problems, along with our signature clogs. Don’t take my word for it – you can see for yourself an example of the variety of styles we offer such as wedges, flats, sandals, and more.”
Today the cagey CEO updated the public on the state of his company with:
"Over the past week, we’ve seen a powerful demonstration of the loyalty and passion Crocs and our products inspire among hundreds of millions of fans around the world. The latest evidence is this article in Newsweek’s July 27th issue. Columnist Steve Tuttle, who last summer wrote a satirical piece attacking the Crocs phenomenon, now has issued “a formal retraction of my stinging manifesto.” He reports his original article drew a response he described as intense: “thousands of comments, a handful of death threats and several proposals of marriage, some even from women…The media spotlight on Crocs last week, plus the outpouring of customer support, has driven many people to take a fresh look at our company and the wide variety of comfortable, affordable footwear styles we offer. As a result, we experienced record web traffic at the end of last week. Consumers around the world recognize a product that makes them feel good when they see it. Evidently, many react strongly when someone tries to tell them what not to wear. Crocs customers like to think for themselves, and they vote with their feet. Call it the beginning of a 'Feel Good' revolution."
Do you love your Crocs? To support the shoes made famous by Mario, visit the official site and store listed above.
Reader Comments (2)
Crocs are fug, I say good riddance!
Crocs are OK. I wear them around the house, at the beach, or in the garden. They ARE comfortable, but let's face it, they are clunky and not exactly fashionable, no matter what color or style you get. I hope they stay in business, but it wouldn't hurt to see fewer crocs worn in place of real, fashionable shoes.