

Los Angeles Fashion Week returns
Jessica Serfaty walks the runway during LA Fashion Weekend/Image: S. Whittle for Style Wylde
For Fall 2011 what has been known as Los Angeles Fashion Weekend, is getting a serious upgrade with a full week of events and parties promoting the West Coast Fashion industry. The new LA Fashion Week has been smartly scheduled in symphony with a variety of events including LA Market Week, an event that draws major department store and boutique buyers from all over the country to downtown Los Angeles, Concept LA , an event that focuses on new and emerging designers, and private viewing events for local designers such as Sue Wong, and Lauren Elaine.
image: s. Whittle for Style WyldeNot only the most prestigious event for designers on the West Coast, LA Fashion Week also serves as a great "breaking in to the business" opportunity for models from all over the US. Past season events have featured break-out stars such as America's Next Top Models Jessica Serfaty (pictured left) and Alexandria Everett.
Although the full list of designers participating in Los Angeles Fashion Week is not yet available, the preliminary schedule of events is listed below, for more information about the events please visit the official Fashion Week LA website, and for an overview of the Spring 2011 events check out the exclusive SW coverage here, here and here.
image: S. Whittle for Style Wylde
Preliminary Schedule of events (via fashionweekla.com)
FRIDAY, March 11
Concept Fashion Week at ACE Gallery
SATURDAY, March 12
Concept Fashion Week at ACE Gallery
Project Ethos at Avalon
SUNDAY, March 13
Concept Fashion Week at ACE Gallery
The Gallery LA Fashion Week at Sunset Gower Studios
MONDAY, March 14
Showrooms open for Market Week through March 17 in downtown LA. Open to the trade only. 9am-5pm.
Designers & Agents Trade Show through March 16 in downtown LA. Open to the trade only. 10am-6pm.
The Gallery LA Fashion Week at Sunset Gower Studios
Hope in the City fashion gala benefit at Skirball Cultural Center
Lauren Elaine “Unmasked” at a private venue
TUESDAY, March 15
Showrooms open for Market Week through March 17 in downtown LA. Open to the trade only. 9am-5pm.
Designers & Agents Trade Show through March 16 in downtown LA. Open to the trade only. 10am-6pm.
Style Fashion Week at Vibiana
The Gallery LA Fashion Week at Sunset Gower Studios
WEDNESDAY, March 16
image: S.Whittle for Style WyldeShowrooms open for Market Week through March 17 in downtown LA. Open to the trade only. 9am-5pm.
Designers & Agents Trade Show through March 16 in downtown LA. Open to the trade only. 10am-6pm.
Style Fashion Week at Vibiana
The Gallery LA Fashion Week at Sunset Gower Studios
THURSDAY, March 17
Showrooms open for Market Week through March 17 in downtown LA. Open to the trade only. 9am-5pm.
The Gallery LA Fashion Week at Sunset Gower Studios
The GAP Project downtown LA
Style Fashion Week at Vibiana
FRIDAY, March 18
Sue Wong at a private venue
Simply Stylist SEMINAR
Fashion Minga
The Gallery LA Fashion Week at Sunset Gower Studios
The GAP Project downtown LA
Style Fashion Week at Vibiana
SATURDAY, March 19
The Gallery LA Fashion Week at Sunset Gower Studio

Just in: The Gallery LA's Micky Hoffman just announced via twitter and Facebook, that a few of the designers participating in LA Fashion Week will be "XCVI, Denim of Virtue, Doctrine Jeans, Civil Society, Z-Brand, Nicole Lee, Tash Limited and Alejandra."
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