Collaboration alert: David Beckham Bodywear for H&M

image: courtesy of H&M

Just announced:  British football superstar turned model, turned fashion icon David Beckham is bringing his goods to international fast-fashion house H&M for a long-term collaboration in the men's underwear market.

From the official press release:

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

image:courtesy of H&M

"Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

To create the ultimate bodywear collection, it’s all about finding the perfect garment with the perfect detailing, like the most comfortable elastic for a brief, with a label which does not scratch along with seams which do not rub against the body. It has to be the right shade of grey for a long-length vest; the perfect sleeve length for a fitted T-shirt. David and his design team worked with pieces from David’s own wardrobe, incorporating David’s own unique style aesthetic in order to create and build a meaningful bodywear brand from the outset. It’s why the waistband branding is minimal: instead, the signature is found in the design of the pieces themselves.

Prices will run from $12.95 for briefs to $29.95 for pajama pants. For more information on the collection visit H&M online.