Backstage beauty: Timo Weiland Spring 2012

Celebrity stylist and product pioneer Ouidad explains her inspiration/Image:S.Whittle for Style Wylde

For the Timo Weiland Spring 2012 collection, which oozed hipster cool with a laid back East Coast meets the tropics vibe, hair had to be as relaxed and unbothered as the clothes themselves. Nothing too fussy or overly 'done' would do, so design duo Timo Weiland and Alan Eckstein sought out the help of celebrity stylist and product guru Ouidad to create the perfect coif for the collection. No stranger to the effortless chic look herself (not to mention a mega-pioneer in the  naturally curly hair market) Ouidad came up with the concept of a modern chignon: loose,  carefree but still undeniably  pretty, like the Timo Weiland girl herself. 

image:S.Whittle for Style Wylde

Here's how it was done:

image:S.Whittle for Style WyldeIn order to execute the loose sexy, unfussy chignons, Ouidad began with Climate Control Heat and Humidity Gel to calm frizzies and fly-aways. (Ed. Note: it has to be mentioned, the weather in New York during fashion week was unbearably hot and humid, witnessing the smoothing effect of the Climate Control Gel on the model's hair in those conditions was nothing short of amazing!) 

image:S.Whittle for Style Wylde

image:S.Whittle for Style Wylde

Next, hair was pulled into a loose bun at the nape of the neck and secured with bobby pins and a light spray of Ouidad Styling Mist. From there, buns were twisted up into a modern chignon, or French twist shape and given another light mist to give the look staying power without getting sticky.

image:S.Whittle for Style Wylde

The Result: A perfect relaxed runway style that can easily be done at home, or on the go!

image:S.Whittle for Style Wylde

For more information on the Ouidad product line, including where to buy in your area, visit the official Ouidad site; and for more on the Timo Weiland Spring 2012 collection check out the runway report in Fashion. 

Comments

[curlygirl]

I have super curly hair and have loved the Ouidad product line for ages. So glad to see her getting some cred from the brands, and doing her think at Fashion Week.