Local love: 100% Pure Fruit Pigmented Lip Glaze

100 Percent Pure Cosmetics Lip Glaze/Image courtesy of 100 Percent PureIn today's economic climate we hear a lot about the importance of shopping local, supporting American based companies, and just generally being more mindful of where and how the things we use are being produced. It might surprise you however, that one of the EASIEST industries to shop local and sustainable in, is in fact beauty, thanks to several locally based, eco-responsible companies that create fantastic beauty products that are good for the planet, and the local economy. This week our can't live without product is Fruit Pigmented Lip Glaze from 100% Pure cosmetics.

Have you ever noticed how frequently beauty product reviews in magazines make reference to "berry-stained lips" or mention "gorgeous natural look as if you've just eaten berries?" To get that ultra-flattering hue most companies dip into the chemistry lab and synthesize a 'natural color' using tons of chemicals.  Well, not so for Oakland based 100% Cosmetics, the local company that is literally putting the berry stain in its lipsticks.

Price: $15

How they make it: Using naturally extracted fruit pigments from cherries, plums, grapes and pomegranates combined with natural avocado oils and cocoa butter, 100% Pure has created ultra-softening sheer color that looks great on everyone.

How it works: Remarkably long lasting, the lip glazes go on smooth, not sticky and stay in place for hours.

Our favorite color: Available in 20+ colors 100% Pure has something for every beauty taste, but we loved the Cabernet for its deep color and universally flattering blue-red hue.

Where to buy it : 100% Pure Organic Apothecary now has 2 Bay Area locations, on College Avenue in Oakland's Rockridge district, and on Santana Row in San Jose.

100% Pure Cosmetics are completely Vegan and never tested on animals.  For more information please visit the company's official website.